Client engagement / RenoClean SA
An enquiry with somewhere useful to go.
A specialist cleaning site with a clear offer and a custom lead-to-CRM integration.
Website delivery & Zoho CRM integration
Deployed service site
The result you can inspect
Form fields map directly to a structured Zoho sales lead.
System overview
How the pieces connect.
- 01
Understand
A clear specialist service offer.
- 02
Enquire
A form captures the relevant details.
- 03
Follow up
Zoho receives a structured lead.
A simplified view of the documented architecture.
The short version
Context before code.
The problem
Service-business site for RenoClean SA, a Cape Town post-renovation and construction cleaning specialist. Built to make the offer clear, build trust quickly, and give visitors a direct path to enquiry without exposing client contact details from the live portfolio entry. Enquiries flow through a complete lead-to-CRM sales system: each one is captured on site and pushed into Zoho CRM as a structured, qualified lead via a custom Zoho CRM API integration, ready for follow-up.
What I built
A specialist cleaning site with a clear offer and a custom lead-to-CRM integration.
- Clarifying the service offer for a specific customer need.
- Building trust through concise service framing and professional presentation.
- Creating a conversion-minded page flow that gives the live service site a clear commercial path.
- Routing every enquiry into Zoho CRM as a structured sales lead via a custom API integration.
For a closer look
The decisions behind it.
Delivery process
Lead capture runs through a complete lead-to-CRM sales system: custom lead fields built in Zoho CRM, the OAuth client and self-client flow set up in Postman to mint the authorization and refresh tokens, and the enquiry form wired to post structured leads into the CRM via the Zoho CRM API.
Tools used on this project
- Service positioning
- Conversion UX
- Responsive design
- Zoho CRM API
- OAuth 2.0 token flow
- Postman
- Lead-capture integration