Clarifying the service offer for a specific customer need.
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Specialist service + lead-to-CRM sales system
RenoClean SA
Service-business site for RenoClean SA, a Cape Town post-renovation and construction cleaning specialist. Built to make the offer clear, build trust quickly, and give visitors a direct path to enquiry without exposing client contact details from the live portfolio entry. Enquiries flow through a complete lead-to-CRM sales system: each one is captured on site and pushed into Zoho CRM as a structured, qualified lead via a custom Zoho CRM API integration, ready for follow-up.
// build focus
How it works
Building trust through concise service framing and professional presentation.
Creating a conversion-minded page flow that gives the live service site a clear commercial path.
Routing every enquiry into Zoho CRM as a structured sales lead via a custom API integration.
// tech & skills
Built with
- Service positioning
- Conversion UX
- Responsive design
- Zoho CRM API
- OAuth 2.0 token flow
- Postman
- Lead-capture integration
// engineering process
How it was built
Lead capture runs through a complete lead-to-CRM sales system: custom lead fields built in Zoho CRM, the OAuth client and self-client flow set up in Postman to mint the authorization and refresh tokens, and the enquiry form wired to post structured leads into the CRM via the Zoho CRM API.
// proof points
Why it matters
Shows practical small-business web delivery capability.
Demonstrates service clarity and conversion-focused information hierarchy.
Delivers a working sales pipeline, not just a brochure — enquiries land in Zoho CRM ready for follow-up.